{"id":4140,"date":"2025-09-07T12:50:49","date_gmt":"2025-09-07T10:50:49","guid":{"rendered":"https:\/\/taniagombert.com\/?p=4140"},"modified":"2025-11-04T13:05:12","modified_gmt":"2025-11-04T11:05:12","slug":"reconcilier-business-et-impact-la-fin-du-ou","status":"publish","type":"post","link":"https:\/\/taniagombert.com\/index.php\/2025\/09\/07\/reconcilier-business-et-impact-la-fin-du-ou\/","title":{"rendered":"R\u00e9concilier business et impact : la fin du \u201cou\u201d ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4140\" class=\"elementor elementor-4140\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d5da65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d5da65\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0367ad7\" data-id=\"0367ad7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-182bfae elementor-widget elementor-widget-heading\" data-id=\"182bfae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">R\u00e9concilier business et impact : pourquoi choisir demain entre croissance et durabilit\u00e9 est un faux-choix<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8c38db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8c38db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-de4eb44\" data-id=\"de4eb44\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e1451fa elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"e1451fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"427\" src=\"https:\/\/taniagombert.com\/wp-content\/uploads\/2021\/04\/4606049e-24bb-4654-b85c-8e51c0b93c51-600x427.webp\" class=\"attachment-zakra-thumb-size-two size-zakra-thumb-size-two wp-image-2894\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8f349b6\" data-id=\"8f349b6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a5eb879 elementor-widget elementor-widget-text-editor\" data-id=\"a5eb879\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pendant des ann\u00e9es, on a pr\u00e9sent\u00e9 la croissance et la durabilit\u00e9 comme deux routes parall\u00e8les. L\u2019une menait au profit, l\u2019autre \u00e0 la vertu. Et les entreprises devaient choisir. Mais notre \u00e9poque bouleverse ce sch\u00e9ma. Les citoyens veulent du sens, les talents veulent de la coh\u00e9rence, les investisseurs exigent de la transparence. Il n\u2019est plus question d\u2019arbitrer entre performance et responsabilit\u00e9.<br data-start=\"473\" data-end=\"476\" \/>Ce que j\u2019observe, \u00e0 travers mes engagements dans la transformation, la mixit\u00e9 et la tech inclusive, c\u2019est qu\u2019un nouveau mod\u00e8le \u00e9merge. Un mod\u00e8le o\u00f9 la croissance et l\u2019impact se renforcent mutuellement. O\u00f9 la gouvernance n\u2019est plus un centre de co\u00fbts, mais un levier de sens. O\u00f9 l\u2019on cesse de penser \u201cou\u201d pour enfin penser \u201cet\u201d.<br data-start=\"803\" data-end=\"806\" \/>Cet article est une invitation \u00e0 r\u00e9concilier ces deux forces. \u00c0 d\u00e9montrer que la croissance durable est la seule viable. \u00c0 comprendre comment des outils strat\u00e9giques concrets et des mod\u00e8les hybrides peuvent transformer cette conviction en trajectoire solide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fd5950 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fd5950\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:3638,&quot;url&quot;:&quot;https:\\\/\\\/taniagombert.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Paper_09.png&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c2dd89c\" data-id=\"c2dd89c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-666f595 elementor-widget elementor-widget-heading\" data-id=\"666f595\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Croissance et durabilit\u00e9 : une alliance lucide, pas na\u00efve<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ebf351 elementor-widget elementor-widget-text-editor\" data-id=\"2ebf351\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Longtemps, on a oppos\u00e9 rentabilit\u00e9 et responsabilit\u00e9. Comme si un business \u00e0 impact devait forc\u00e9ment renoncer \u00e0 la performance. Pourtant, les faits prouvent l\u2019inverse. Selon une \u00e9tude de <em data-start=\"1327\" data-end=\"1352\">Harvard Business Review<\/em>, les entreprises qui int\u00e8grent la durabilit\u00e9 \u00e0 leur c\u0153ur de strat\u00e9gie affichent de meilleures performances financi\u00e8res sur le long terme (<a class=\"decorated-link\" href=\"https:\/\/hbr.org\/2019\/09\/the-investor-revolution-shareholders-lead-on-esg?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"1491\" data-end=\"1596\">source<\/a>).<br data-start=\"1598\" data-end=\"1601\" \/>Cette compatibilit\u00e9 repose sur une \u00e9vidence : la durabilit\u00e9 est un facteur de r\u00e9silience. Une entreprise qui anticipe les risques climatiques, sociaux ou r\u00e9glementaires prot\u00e8ge sa cha\u00eene de valeur et attire les meilleurs talents. Dans un rapport du <em data-start=\"1850\" data-end=\"1872\">World Economic Forum<\/em>, les organisations qui int\u00e8grent la cr\u00e9ation de valeur partag\u00e9e (\u201cshared value\u201d) g\u00e9n\u00e8rent un avantage comp\u00e9titif durable (<a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"1995\" data-end=\"2082\">source<\/a>).<br data-start=\"2084\" data-end=\"2087\" \/>Le temps du \u201cou\u201d appartient \u00e0 l\u2019ancien monde. Dans le nouveau, l\u2019entreprise performante est celle qui se soucie de son empreinte. Pas par philanthropie, mais par strat\u00e9gie. Parce que dans une \u00e9conomie interconnect\u00e9e et consciente, ignorer l\u2019impact, c\u2019est ignorer le futur.<br data-start=\"2359\" data-end=\"2362\" \/>Et c\u2019est pr\u00e9cis\u00e9ment ce que signifie \u201ccroissance responsable\u201d : comprendre que la durabilit\u00e9 n\u2019est pas un frein, mais une condition de survie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5294323 elementor-widget elementor-widget-heading\" data-id=\"5294323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Piloter avec une matrice d\u2019arbitrage strat\u00e9gique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15a97ad elementor-widget elementor-widget-text-editor\" data-id=\"15a97ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2571\" data-end=\"2957\">R\u00e9concilier business et impact demande du concret. Pas des slogans. Une m\u00e9thode. C\u2019est l\u00e0 qu\u2019intervient la matrice d\u2019arbitrage strat\u00e9gique : un outil pour d\u00e9cider en lucidit\u00e9, pas en id\u00e9ologie.<br data-start=\"2764\" data-end=\"2767\" \/>Imaginez un cadre \u00e0 deux axes : la contribution \u00e0 la croissance d\u2019un c\u00f4t\u00e9, la contribution \u00e0 l\u2019impact de l\u2019autre. Chaque projet, chaque partenariat, chaque investissement y est positionn\u00e9.<\/p><ul data-start=\"2958\" data-end=\"3954\"><li data-start=\"2958\" data-end=\"3011\"><p data-start=\"2960\" data-end=\"3011\">Faible croissance \/ faible impact : \u00e0 abandonner.<\/p><\/li><li data-start=\"3012\" data-end=\"3072\"><p data-start=\"3014\" data-end=\"3072\">Forte croissance \/ faible impact : rentable mais risqu\u00e9.<\/p><\/li><li data-start=\"3073\" data-end=\"3133\"><p data-start=\"3075\" data-end=\"3133\">Faible croissance \/ fort impact : vertueux mais fragile.<\/p><\/li><li data-start=\"3134\" data-end=\"3954\"><p data-start=\"3136\" data-end=\"3954\">Forte croissance \/ fort impact : la zone id\u00e9ale.<br data-start=\"3184\" data-end=\"3187\" \/>Cet outil, inspir\u00e9 de la \u201cmateriality matrix\u201d utilis\u00e9e par les entreprises engag\u00e9es (<a class=\"decorated-link\" href=\"https:\/\/plana.earth\/academy\/materiality-matrix?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"3272\" data-end=\"3351\">source<\/a>), permet de piloter les d\u00e9cisions en conciliant sens et rentabilit\u00e9. Il incite \u00e0 se poser les bonnes questions : ce projet cr\u00e9e-t-il de la valeur \u00e9conomique <em data-start=\"3509\" data-end=\"3513\">et<\/em> sociale ? Ce partenariat renforce-t-il notre performance <em data-start=\"3571\" data-end=\"3575\">et<\/em> notre responsabilit\u00e9 ?<br data-start=\"3598\" data-end=\"3601\" \/>Dans mes exp\u00e9riences de transformation et de conseil, j\u2019ai vu des dirigeants s\u2019emparer de cet outil comme d\u2019un r\u00e9v\u00e9lateur. Parce qu\u2019il oblige \u00e0 arbitrer avec clart\u00e9. Parce qu\u2019il redonne du sens \u00e0 la strat\u00e9gie. Et parce qu\u2019il permet de raconter une histoire coh\u00e9rente : celle d\u2019une croissance qui ne se fait pas <em data-start=\"3912\" data-end=\"3929\">au d\u00e9triment de<\/em>, mais <em data-start=\"3936\" data-end=\"3951\">au service de<\/em>.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2deae2d elementor-widget elementor-widget-heading\" data-id=\"2deae2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La gouvernance hybride : de la promesse \u00e0 la preuve<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acde992 elementor-widget elementor-widget-text-editor\" data-id=\"acde992\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les mod\u00e8les hybrides de gouvernance incarnent cette r\u00e9conciliation. Ils d\u00e9passent le discours pour inscrire l\u2019impact au c\u0153ur des statuts, des processus et des d\u00e9cisions.<br data-start=\"4191\" data-end=\"4194\" \/>Le plus connu est le mod\u00e8le B Corp. Ces entreprises certifi\u00e9es s\u2019engagent \u00e0 respecter des standards \u00e9lev\u00e9s de performance sociale, environnementale et de transparence. B Lab, l\u2019organisation \u00e0 l\u2019origine du label, a d\u00e9j\u00e0 certifi\u00e9 plus de 8 000 entreprises dans 95 pays (<a class=\"decorated-link\" href=\"https:\/\/www.bcorporation.net\/?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"4462\" data-end=\"4524\">source<\/a>). Et les r\u00e9sultats sont l\u00e0 : selon une \u00e9tude de l\u2019universit\u00e9 de Stanford, les B Corps affichent une meilleure capacit\u00e9 \u00e0 attirer les talents et \u00e0 fid\u00e9liser leurs clients (<a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"4696\" data-end=\"4812\">source<\/a>).<br data-start=\"4814\" data-end=\"4817\" \/>Autre mod\u00e8le : les fondations d\u2019entreprise. En France, elles permettent aux soci\u00e9t\u00e9s d\u2019allouer une partie de leurs b\u00e9n\u00e9fices \u00e0 des missions d\u2019int\u00e9r\u00eat g\u00e9n\u00e9ral, tout en cr\u00e9ant des synergies avec leur activit\u00e9. L\u2019exemple de la <em data-start=\"5041\" data-end=\"5056\">Fondation EDF<\/em> illustre cette approche int\u00e9gr\u00e9e, combinant innovation technologique et inclusion sociale (<a class=\"decorated-link\" href=\"https:\/\/fondation.edf.com\/?utm_source=chatgpt.com\" target=\"_new\" rel=\"noopener\" data-start=\"5148\" data-end=\"5207\">source<\/a>).<br data-start=\"5209\" data-end=\"5212\" \/>Ces structures hybrides traduisent une conviction profonde : la gouvernance n\u2019est plus seulement un cadre juridique, mais un outil de transformation. Elle fixe les r\u00e8gles du jeu, garantit la coh\u00e9rence et cr\u00e9dibilise le discours.<br data-start=\"5440\" data-end=\"5443\" \/>Dans les r\u00e9seaux o\u00f9 j\u2019\u00e9volue cette hybridation devient un marqueur de leadership. Celui d\u2019une g\u00e9n\u00e9ration de dirigeants qui ne veulent plus choisir entre prosp\u00e9rer et contribuer<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54f7efa elementor-widget elementor-widget-heading\" data-id=\"54f7efa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Passer du discours \u00e0 l\u2019action<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d23e1e5 elementor-widget elementor-widget-text-editor\" data-id=\"d23e1e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e9concilier business et impact, ce n\u2019est pas r\u00e9diger un manifeste. C\u2019est transformer des pratiques, des indicateurs, des cultures.<br data-start=\"5864\" data-end=\"5867\" \/>Cela commence par les KPI. Il faut mesurer autant la cr\u00e9ation de valeur \u00e9conomique que la valeur sociale et environnementale. Des plateformes comme <em data-start=\"6015\" data-end=\"6030\">Impact France<\/em> proposent des grilles de performance mixant chiffre d\u2019affaires et indicateurs d\u2019impact (<a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"6119\" data-end=\"6177\">source<\/a>).<br data-start=\"6179\" data-end=\"6182\" \/>Cela passe aussi par la cha\u00eene de valeur. Choisir des partenaires engag\u00e9s, des fournisseurs responsables, des circuits plus sobres. Dans un monde o\u00f9 les consommateurs traquent l\u2019empreinte des marques, la coh\u00e9rence devient un avantage comp\u00e9titif.<br data-start=\"6427\" data-end=\"6430\" \/>Et cela se joue enfin dans la narration. Les marques qui incarnent le \u201cet\u201d plut\u00f4t que le \u201cou\u201d construisent une confiance durable. Comme Patagonia, Danone ou Veja, elles ne promettent pas : elles prouvent.<br data-start=\"6634\" data-end=\"6637\" \/>\u00c0 titre personnel, j\u2019ai toujours cherch\u00e9 \u00e0 relier les deux dimensions. Dans mes missions, mes engagements, mes collaborations. Car r\u00e9concilier business et impact, c\u2019est une posture de leader. Une mani\u00e8re de refuser la fragmentation et d\u2019assumer la complexit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3171aa elementor-widget elementor-widget-heading\" data-id=\"d3171aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vers un nouveau pacte entre performance et responsabilit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-175e0c2 elementor-widget elementor-widget-text-editor\" data-id=\"175e0c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous sommes \u00e0 un tournant. L\u2019entreprise de demain ne sera pas celle qui choisit, mais celle qui relie. Croissance et durabilit\u00e9 ne sont pas antagonistes. Elles sont interd\u00e9pendantes. R\u00e9concilier les deux, c\u2019est inventer une nouvelle fa\u00e7on de piloter, de d\u00e9cider, de gouverner. C\u2019est redonner \u00e0 l\u2019\u00e9conomie sa raison d\u2019\u00eatre : cr\u00e9er de la valeur qui dure, pour tous.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9f6bcd elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"a9f6bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon elementor-animation-grow\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-quote-left\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83925a7 elementor-widget elementor-widget-testimonial\" data-id=\"83925a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Croissance et durabilit\u00e9 ne sont pas antagonistes, elles se nourrissent mutuellement.<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1a9299 elementor-widget elementor-widget-text-editor\" data-id=\"e1a9299\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Et si l\u2019avenir appartenait \u00e0 celles et ceux qui osent dire \u201cet\u201d l\u00e0 o\u00f9 d\u2019autres se contentent de \u201cou\u201d ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769a8bc elementor-widget elementor-widget-text-editor\" data-id=\"769a8bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>#BusinessResponsable #CroissanceDurable #ImpactPositif #BCorp #FondationEntreprise #GouvernanceHybride #Strat\u00e9gieDurabilit\u00e9 #LeadershipConscient #EntrepreneuriatResponsable #TaniaGombert<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d5a6f3a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d5a6f3a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f3f0e64\" data-id=\"f3f0e64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e89ce1 elementor-widget elementor-widget-post-navigation\" data-id=\"2e89ce1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05658e7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"05658e7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29bc18e\" data-id=\"29bc18e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bb98a0 elementor-widget elementor-widget-posts\" data-id=\"2bb98a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Croissance et durabilit\u00e9 ne s\u2019opposent plus, elles se renforcent. Le temps du \u201cou\u201d est termin\u00e9, place au \u201cet\u201d. Les entreprises performantes sont celles qui allient profit et responsabilit\u00e9. La matrice d\u2019arbitrage strat\u00e9gique aide \u00e0 choisir avec lucidit\u00e9 et coh\u00e9rence.<br \/>\nLes mod\u00e8les hybrides comme les B Corp prouvent que l\u2019impact peut \u00eatre rentable. R\u00e9concilier business et impact, c\u2019est construire une \u00e9conomie qui fait sens.<\/p>\n","protected":false},"author":1,"featured_media":2894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"zakra_general_container_width":0,"zakra_general_content_width":0,"zakra_general_sidebar_width":0,"zakra_sticky_header":"customizer","zakra_header_main_area":true,"zakra_site_logo_width":0,"zakra_header_top_enabled":"customizer","zakra_header_top_style":"customizer","zakra_primary_menu_item_style":"customizer","zakra_page_header_text_color":"","zakra_page_header_layout":"customizer","zakra_page_title_bg":"","zakra_footer_widgets_bg_image":0,"zakra_page_title_bg_repeat":"customizer","zakra_page_title_bg_position":"customizer","zakra_page_title_bg_size":"customizer","zakra_page_title_bg_attachment":"customizer","zakra_breadcrumbs_enabled":"customizer","zakra_breadcrumbs_text_color":"","zakra_breadcrumbs_separator_color":"","zakra_breadcrumbs_link_color":"","zakra_breadcrumbs_link_hover_color":"","zakra_page_title_bg_image":0,"zakra_footer_widgets_enabled":"customizer","zakra_footer_column_layout_1_style":"customizer","zakra_footer_widgets_bg":"","zakra_footer_widgets_bg_repeat":"customizer","zakra_footer_widgets_bg_position":"customizer","zakra_footer_widgets_bg_size":"customizer","zakra_footer_widgets_bg_attachment":"customizer","zakra_footer_bar_enabled":"customizer","zakra_footer_bar_style":"customizer","zakra_page_container_layout":"customizer","zakra_page_sidebar_layout":"customizer","zakra_remove_content_margin":false,"zakra_sidebar":"customizer","zakra_transparent_header":"customizer","zakra_logo":0,"zakra_main_header_style":"default","zakra_menu_item_color":"","zakra_menu_item_hover_color":"","zakra_menu_item_active_color":"","zakra_menu_active_style":"","zakra_page_header":true,"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[46,36,48,50,38,49,37,45],"tags":[],"class_list":["post-4140","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-croissance-responsable","category-engagement","category-influence","category-leadership","category-marketing","category-strategie","category-transformation-culturelle"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/posts\/4140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/comments?post=4140"}],"version-history":[{"count":5,"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/posts\/4140\/revisions"}],"predecessor-version":[{"id":4146,"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/posts\/4140\/revisions\/4146"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/media\/2894"}],"wp:attachment":[{"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/media?parent=4140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/categories?post=4140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taniagombert.com\/index.php\/wp-json\/wp\/v2\/tags?post=4140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}